Sunday, March 8, 2015

Ratings: 'The Young and the Restless,' 'General Hospital,' 'The Bold and the Beautiful' and 'Days of our Lives' All Gain Women 18-34 Viewers

The Live + Same Day daytime ratings are in for the week of February 23-27, 2015, The Young and the Restless (+10K), General Hospital (+10K), The Bold and the Beautiful (+8K) and Days of our Lives (+18K) were all up in the key women 18-34 demographic.

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 5,366,000 (-215,000/+527,000)
2. The Bold and the Beautiful 4,046,000 (-137,000/+461,000)
3. General Hospital 3,189,000 (+3,000/+312,000)
4. Days of our Lives 2,422,000 (-169,000/-264,000)

Women 18-49 Viewers
1. The Young and the Restless 951,000 (+17,000/+178,000)
2. The Bold and the Beautiful 662,000 (-3,000/+36,000)
3. General Hospital 620,000 (-45,000/-67,000)
4. Days of our Lives 479,000 (+14,000/-161,000)

Women 18-34 Viewers
1. The Young and the Restless 252,000 (+10,000/+43,000)
2. General Hospital 199,000 (+10,000/-28,000)
3. The Bold and the Beautiful 193,000 (+8,000/+26,000)
4. Days of our Lives 126,000 (+18,000/-64,000)

Women 25-54 Viewers
1. The Young and the Restless 1,343,000 (-10,000/+222,000)
2. The Bold and the Beautiful 967,000 (-44,000/+112,000)
3. General Hospital 833,000 (-56,000/-60,000)
4. Days of our Lives 651,000 (-20,000/-119,000)

The Bold and the Beautiful averaged 3.97M total viewers during the February sweeps ratings period, up +2% from a year ago and its largest February audience since 2008.

(via CBS, SON)

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