Saturday, February 7, 2015

Ratings: All Four Daytime Soaps Up in Viewers, Big Gains for 'The Bold and the Beautiful'

The Live + Same Day daytime ratings are in for the week of January 26-30, 2015, CBS's entire daytime lineup registered week-to-week growth in viewers and women 25-54. Among the daytime dramas, The Young and the Restless was up +1% in viewers (4.80m from 4.74m) and +11% in women 25-54 (2.0/12 from 1.8/11), while The Bold and the Beautiful notched a +6% jump in viewers (3.97m from 3.75m) and a +13% spike in women 25-54, leading to a season high (1.7/10 from 1.5/09).

The Price is Right 2, The Price is Right 1, The Young and the Restless, The Bold and the Beautiful and Let's Make a Deal 2 (Nielsen measures each half hour of TPIR and LMAD separately) were the week's five most-watched daytime programs.

The Young and the Restless, The Bold and the Beautiful, The Price is Right 2 and The Price is Right 1 were the top four daytime programs in women 25-54.

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,797,000 (+56,000/-929,000)
2. The Bold and the Beautiful 3,968,000 (+218,000/-200,000)
3. General Hospital 2,987,000 (+82,000/-111,000)
4. Days of our Lives 2,444,000 (+45,000/-437,000)

Women 18-49 Viewers
1. The Young and the Restless 791,000 (+28,000/-187,000)
2. The Bold and the Beautiful 715,000 (+95,000/-31,000)
3. General Hospital 546,000 (-26,000/-196,000)
4. Days of our Lives 486,000 (-13,000/-168,000)

Women 18-34 Viewers
1. The Bold and the Beautiful 227,000 (+33,000/+15,000)
2. The Young and the Restless 217,000 (+2,000/-43,000)
3. General Hospital 173,000 (-8,000/-43,000)
4. Days of our Lives 119,000 (-17,000/-60,000)

Women 25-54 Viewers
1. The Young and the Restless 1,188,000 (+66,000/-208,000)
2. The Bold and the Beautiful 1,030,000 (+95,000/+44,000)
3. General Hospital 782,000 (-15,000/-218,000)
4. Days of our Lives 646,000 (-18,000/-174,000)

(via SON)

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