Thursday, February 27, 2014

Second Episode of LA VIUDA NEGRA Averaged 1.4 Million Viewers and Made UniMás No.2 Spanish-Language Network in Adults 18-34

The second episode of LA VIUDA NEGRA (The Black Widow) on Monday, February 24 at 10 p.m. ET/PT (9 p.m. Central) on UniMás averaged 1.4 million Total Viewers 2+, 835,000 Adults 18-49 and 424,000 Adults 18-34, out-delivering the finale of Telemundo's SANTA DIABLA by strong margins among Viewers 2+ (+15%), Adults 18-49 (+21%) and Adults 18-34 (+43%). The success of the second telecast builds on the breakthrough premiere of LA VIUDA NEGRA which reached 5.8 million Viewers 2+ who tuned in to all or part of the one-hour broadcast on Sunday, February 23. The second episode also made UniMás the No. 2 Spanish-language network, beating Telemundo for the entire night, among Adults 18-34. With double the audience compared to the same period last year, LA VIUDA NEGRA helped UniMás deliver its highest-rated Monday performance (8 p.m. – 11 p.m.) in the current 2013/2014 season among Total Viewers 2+, Adults 18-49 and Adults 18-34.

Highlights from Second Episode:

· LA VIUDA NEGRA attracted more 18-49 viewers than Telemundo’s entire primetime line-up: LA IMPOSTORA (+58% Adv.), EN OTRA PIEL (+12% Adv.) and SANTA DIABLA (+21% Adv.).

· LA VIUDA NEGRA delivered a younger audience versus Telemundo’s novelas with an average age of 38 years old versus SANTA DIABLA (45 years old), EN OTRA PIEL (45 years old) and LA IMPOSTORA (48 years old).

Compared to the premiere airings of past dramatic series on UniMàs, the second episode of LA VIUDA NEGRA ranked as the second highest-rated (behind LAS MUNECAS DE LA MAFIA) among Total Viewers 2+ and third-highest among both Adults 18-49 and Adults 18-34.

· Locally, the broadcast of LA VIUDA NEGRA on UniMás stations out-performed Telemundo's SANTA DIABLA among Total Viewers 2+ in Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento; and Adults 18-49 and Adults 18-34 in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento.

Source: The Nielsen Company, NPM Monday (02/24/2014) 8pm-11pm. Past dramatic premieres based on NHPM (01/14/2002-02/26/2006) and NPM (02/27/2006-02/24/2014). Live+SD. Source: The Nielsen Company, NSI Sunday (02/24/14), “La Viuda Negra” aired Monday 10:00-11:00pm E/PT, 9:00-10:00pm C/MT. Live+SD.

No comments:

Post a Comment