Thursday, February 27, 2014

CAMELIA LA TEXANA Reaches Over 2.2 Million Total Viewers

Telemundo Media's CAMELIA LA TEXANA reached a cumulative audience of 2,224,000 total viewers and 1,405,000 adults 18-49 on premiere night, according to Nielsen. Starring Sara Maldonado and Erik Hayser and directed by Oscar-nominated filmmaker Carlos Bolado, Telemundo’s “super series” averaged 1,629,000 total viewers and 1,028,000 adults 18-49. Locally, the new series ranked #1 in Miami with adults 18-49, regardless of language and outperformed all four general market broadcast networks in Los Angeles and Houston, where it tied with CBS on ratings for the #3 station in the time period.

With a Twitter TV audience of almost 34,000, the CAMELIA LA TEXANA premiere was the #1 Series on Spanish-language networks, ranked by Tweets, amongst all live or new airings. The series saw over 2,700 Tweets about the premiere, according to Nielsen SocialGuide. The Tweets were sent by over 1,200 Unique Authors and generated over 85,000 Impressions.

Filmed in high definition cinema optics and produced by Campanario Entertainment and Argos Television, CAMELIA LA TEXANA is inspired by the popular corrido "Contrabando y Traicion" by the legendary group Los Tigres del Norte. The plot, set in different cities in Mexico, Los Angeles and San Antonio in the 1970s, tells the story of a passionate love affair and betrayal that leads an innocent young woman to become a criminal in her search for revenge.

Source: Nielsen, NPM Live+SD, 2/25/14, fast national program ratings. Reach based on NPM fast cume, 6+ minute qualifier. Source: Nielsen: NSI ratings, Live + SD 2/25/13; 10-11p ranking based on impressions. Based on Overnight Preliminary data.

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