Tuesday, January 14, 2014

Premiere Week of Univision Novela QUÉ POBRES TAN RICOS Beats CBS, NBC and ABC in Among Adults 18-34

Premiering last week, Univision's 10 p.m. novela QUÉ POBRES TAN RICOS (The Poor, Rich Family) helped Univision rank as the #1 broadcast network for the hour (M-F) among Adults 18-34 and #3 among Adults 18-49. The novela averaged 3.2 Million Total Viewers 2+, 1.7 Million Adults 18-49, and 778,000 Adults 18-34.

Univision's 8 p.m. novela POR SIEMPRE MI AMOR (Forever Yours) helped Univision rank as the #3 broadcast network for the hour (M-F) among Adults 18-34. The novela saw increases over the prior week among Total Viewers 2+ (3.2 Million, +21%), Adults 18-49 (1.5 Million, +21%), and Adults 18-34 (743,000, +26%).

The network's 9 p.m. novela LO QUE VIDA ME ROBO (What Life Took From Me) helped Univision rank as the #2 broadcast network for the hour (M-F) among Adults 18-34 and #3 among Adults 18-49. The novela saw increases over the prior week among Total Viewers 2+ (4.1 Million, +12%), Adults 18-49 (2.0 Million, +9%), and Adults 18-34 (980,000, +13%).

For the entire week (M-SU), Univision ranked #4 or higher versus the English-language broadcast networks (ABC, CBS, NBC, or FOX) on four nights among both Adults 18-49 and Adults 18-34.
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