DAYS OF OUR LIVES Matches Its Top Weeklong Women 18-49 Rating in Nearly 3 Years

DAYS OF OUR LIVES has equaled its highest weeklong women 18-49 rating in nearly three years, according to “live plus same day” viewing figures from Nielsen Media Research..

For the week of Jan. 20-24, DAYS OF OUR LIVES (1.1 rating, 6 share among women 18-49, 0.7 rating among women 18-34) tied for #4 among network daytime series in the women 18-49 demographic and tied for #8 in the women 18-34 race. The 1.1 rating for the week in the women 18-49 category ties DAYS' highest in that key demo since a 1.3 for the week of Jan. 31-Feb. 4, 2011.

For the week versus the same week last year, DAYS OF OUR LIVES was up 2% in the women 18-34 category (187,000 vs. 184,000), up 15% in the women 18-49 demographic (681,000 vs. 591,000), up 20% in the women 25-54 race (854,000 vs. 709,000) and up 5% in total viewers (2.9 million vs. 2.7 million).

Season to date, DAYS OF OUR LIVES is tied for #4 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, DAYS OF OUR LIVES is up 5% in the women 18-34 category (214,000 vs. 203,000), up 12% in the women 18-49 race (710,000 vs. 634,000), up 12% in the women 25-54 demo (867,000 vs. 776,000) and up 9% in total viewers (2.9 million vs. 2.7 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”