Thursday, January 30, 2014

CBS Daytime Shows All Post Week-To-Week Growth

All of CBS's Daytime shows posted week growth in viewers and key demographics, according to Nielsen live plus same day ratings for the week of January 20-24, 2014.

THE TALK delivered its second-largest weekly audience ever, averaging 2.98 million viewers while THE YOUNG AND THE RESTLESS was daytime's number one program in women 25-54 (2.2/12) and women 18-49 (1.5/09).

For the week, CBS was first in viewers (4.48 million), up +18% over the same week last year, women 25-54 (1.5/8), up +7% and women 18-49 (1.1/6, tie) up +10%

THE YOUNG AND THE RESTLESS was up in Total Viewers (5.38 million vs. 4.98 million), Women 25-54 (2.2 rating/12 share vs. 2.0/12), and Women 18-49 (1.5 rating/9 share vs. 1.4/9).

THE BOLD AND THE BEAUTIFUL was up in Total Viewers (3.94 million vs. 3.69 million) and Women 25-54 (1.6 rating/8 share vs. 1.5/9). The show maintained its Women 18-49 rating and share week-to-week (1.1/6).

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