Saturday, July 27, 2013

Maria Arena Bell: 'I’m Out On The Pitch Brigade'; Talking With OWN

A feature story about former THE YOUNG AND THE RESTLESS executive producer and head writer Maria Area Bell will appear in Sunday's New York Times print edition. The article talks about her career in and out of soaps, but the most interesting tidbits come out when she's talking about daytime drama and her future plans.

She formed a production company named Vitameatavegamin, after the I LOVE LUCY health tonic. She's also wrote a screenplay, a time-travel comedy with a Disneyland element, and a marquee comedian is “circling” it. She is talking to the cable network OWN about a show. And Bell has all kinds of ideas about online and mobile programming, like a Web soap about a woman trying to keep an old-line soap afloat (see TAINTED DREAMSSTEAMBOAT and others).

“I’m out on the pitch brigade,” she told the Times. “I truly feel that there has never been a better time for a creative person to dive in and try and figure out these new platforms. How do you make a great show that’s a great cable-online hybrid? How do you successfully make a serial for a mobile platform? As everyone knows — especially the viewers, who are moving on — network shows have become more cautious and watered down. I miss the show enormously, but almost a year after leaving I am really so incredibly happy. Out of the box and pushing the envelope is where I’m most comfortable.”

The story also reveals that Bell has her share of enemies stating, "she’s not going to sell a show to Sony anytime soon, for a start."

“I was very sad to see her go,” said Eric Braeden, who plays Victor Newman on Y&R. “Maria understood what makes the show tick.”

RELATED:
- RED CARPET INTERVIEW: Maria Arena Bell at the 39th Annual Daytime Entertainment Creative Arts Emmy Awards 2012
- Mystified Maria Bell: I Never Dumbed Down The Storytelling
- Maria Arena Bell Given WIN's Humanitarian Award

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