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| Photo: ABC |
Spiking over its Adult 18-49 lead-in (+164%) at 9 p.m. and growing week to week, ABC's GREY'S ANATOMY surged to rank as the #1 series in its hour for its 5th straight original, beating CBS' PERSON OF INTEREST by 21%, Fox's AMERICAN IDOL-driven GLEE by 61% and NBC's comedies by 71% (THE OFFICE/PARKS AND RECREATION season finale). GREY'S was up over the prior week by 7% in Adults 18-49 to equal a 6-week high - since 3/21/13. In addition the show matched its top Women 18-34 number since February - since 2/21/13.
With strong lead-in retention, ABC's SCANDAL dominated its 10 o'clock drama competition in Adults 18-49, outdelivering CBS' ELEMENTARY by 30% and NBC's HANNIBAL by 160%. SCANDAL has been the #1 TV series in its time slot on each of its last 14 originals. Continuing to outpace its freshman season by wide margins, SCANDAL was up from the same night last year by 21% in viewers and by 37% in young adults. Building its overall audience (+3%), SCANDAL earned its most-watched telecast since March 21, 2013.
SCANDAL Social Activity: The ABC sophomore drama continued to register as Thursday's #1 most social broadcast series during primetime, with an 86% advantage over #2 AMERICAN IDOL in number of tweets (288k vs. 155k). ABC's most social show this season with 3.4 million total tweets, SCANDAL's social activity was up 65% over last week to its 2nd-highest levels ever for any episode.
On FOX, GLEE had 5.228 million viewers with a 1.8 adults 18-49 rating.
On The CW, THE VAMPIRE DIARIES was watched by 2.130 million viewers with an adults 18-49 rating of 0.9. BEAUTY AND THE BEAST had 1.255 million viewers and an adults 18-49 rating of 0.5.
i don't really understand why Scandal tops social networks when Grey's Anatomy is more deserving.. tsk..but what can i do? right?
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