THE WALKING DEAD Finale Delivers 12.4 Million Viewers & 8.1 Million Adults 18-49 Making it Largest Audience in Series History

Last night, AMC's season three finale of THE WALKING DEAD premiered at 9 pm, delivering its largest audience ever with 12.4 million viewers and 8.1 million adults 18-49, making the series the number one program for the night and the week for total viewers and in the demo. The series' season average is also number one for the broadcast season for adults 18-49 for all of television outdelivering everything including THE BIG BANG THEORY, THE VOICE, GAME OF THRONES MODERN FAMILY, and almost doubling THE BIBLE. With Live plus 3, THE WALKING DEAD typically, adds, at least an additional 3 million viewers.

"Two words: Grateful. Dead. It's a joy that we get to work with such tremendous talent to make THE WALKING DEAD and TALKING DEAD come to life for audiences that continue to engage and grow," said Charlie Collier, AMC's president. "In just three seasons, 'The Walking Dead' has become a pop-culture phenomenon, entertaining millions of passionate viewers and obliterating traditional lines between cable and broadcast television."

BROADCAST SEASON TO DATE (9/24/13-3/28/13)
Network Program A18-49 US RTG % A18-49 (000)
AMC WALKING DEAD thru 3/31/13 5.6 7027
NBC VOICE 4.4 5562
HIST BIBLE, THE thru 3/31/13 2.9 3608
HBO GAME OF THRONES 3/31/13 2.4 3019

* excluding sports and specials.

Following the 9 pm premiere of THE WALKING DEAD, AMC premiered the finale of TALKING DEAD at 10 pm to the most watched episode in series history with 5.2 million viewers tuning in to the live show. The audience of TALKING DEAD out delivered HBO's premiere of GAME OF THRONES for the night. Hosted by Chris Hardwick, TALKING DEAD features Hardwick and fans, actors, producers and other TV enthusiasts, discussing and dissecting that night's DEAD premiere. The series expanded to a full hour with the final 8 episodes of season three. The finale episode featured guests including Norman Reedus, Chad Coleman and Yvette Nicole Brown.

Key Nielsen Highlights for the season three finale of THE WALKING DEAD:
· 9 pm airing - 7.4 HH rating with 12.4 million viewers; a +28%/+38% increase respectively over last year's season 2 finale
· 9 pm airing - Adults 18-49 delivered 8.1 million viewers; a +36% increase over last year's season 2 finale
· 9 pm airing - Adults 25-54 delivered 7.0 million viewers; a +31% increase over last year's season 2 finale

Key Nielsen Highlights for the season two finale of TALKING DEAD:
· 10 pm: 3.1 HH rating with 5.2 million viewers, +15%/+20% vs. season 1 finale
· 10 pm: 3.3 million Adults 18-49, +12% vs. last year's season 1 finale
· 10 pm: 2.9 million Adults 25-54, +9% vs. last year's season 1 finale

Source: Nielsen. Live+SD. 3/31/13 TWD 9p-10:05p, TD 10:05p-11:05p. (Week of 3/25/13-3/28/13) (Season to Date 9/24/12-3/28/13). M-Sa 8p-11p/Su 7p-11p. Broadcast & Cable Trackage excludes sports & specials A18-49 (000). Qual. avail upon request.

On Sunday, social media for the season finale of THE WALKING DEAD ranked 1st among all television programs for the day. TALKING DEAD ranked 8th among all television and 5th among just cable programs on Sunday.

Source: Trendrr TV, 3.31.13

1 comment:

  1. The season started out great but the finale was sort of a popcorn fart in comparison. Just when we thought they had the pacing issues and kinks worked out you wonder what the heck is going on. I expected more and it left me shrugging my shoulders rather than biting my nails. Until next season, if you love or loathe zombies as much as I do, be sure to check out 20 of the Greatest Zombie Movies of All Time reviewed at with some really cool zombie artwork!