Friday, November 30, 2012

Thursday Night Ratings: SCANDAL, THE VAMPIRE DIARIES, GLEE Up

The overnights are in for Thursday, November 29. Below is a roundup of Nielsen ratings reports:

From ABC:
Returning strong after the prior week’s Thanksgiving preemption, ABC’s GREY'S ANATOMY tripled its lead-in among Adults 18-49 at 9:00 p.m. (+200% over “Last Resort”) to win in its hour and stand as Thursday’s No. 1 drama for its 7th straight telecast this season. During the 9’clock hour among young adults, ABC’s GREY'S ANATOMY (3.0/8) beat out CBS’ PERSON OF INTEREST by 3% (2.9/7), Fox’s GLEE by 36% (2.2/6) and NBC’s comedies by 88% (1.6/4 – THE OFFICE/PARKS AND RECREATION. In addition, the ABC drama once again dominated the hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

Building its Women 18-34 audience for its 2nd consecutive telecast, GREY'S posted its highest rating in 5 weeks – since 10/18/12.

ABC’s SCANDAL caught CBS’ “Elementary” to rank No. 1 in the 10 o’clock hour with Adults 18-49 (2.2/6), while leading by wide margins over NBC’s ROCK CENTER WITH BRIAN WILLIAMS in Total Viewers (+97% - 6.7 million vs. 3.4 million) and Adults 18-49 (+144% - 2.2/6 vs. 0.9/2). Additionally, SCANDAL led by double to triple digits over ELEMENTARY with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

Surging over its most recent telecast 2 weeks ago in viewers (+12%) and young adults (+10%), SCANDAL drew its 2nd-largest audience of the season and posted a new season high in Adults 18-49. In addition the show spiked over its last telecast by 20% in Adults 18-34 and by 24% in Women 18-34, achieving new series highs on both counts.

From The CW:
Last night's extremely eventful THE VAMPIRE DIARIES rose 13% in total viewers (3.2M) versus its last original on 11/15, and gained 15% in A18-49 (1.5/4), while holding steady in A18-34(1.5/5).

TVD outrated both ABC and NBC in the hour in A18-34, A18-49 and W18-34, and also drew more total viewers in the 8:30half hour than NBC.

BEAUTY AND THE BEAST also gained versus last week, up two tenths in both A18-34 (0.7/2) and A18-49 (0.8/2), and up to 2.15M total viewers.

There were pre-emptions for the NFL in Atlanta last night, and in Baltimore for high school football, so these numbers are likely to change this afternoon.

From CBS:
For the night, CBS was first in viewers (13.39m), adults 25-54 (4.5/11) and adults 18-49 (3.3/09).

From TVBTN:
GLEE scored a 2.2 adults 18-49 rating up 47% from a 1.5 on Thanksgiving.

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