Primetime Emmy Telecast Ratings Up 6%

Based on Nielsen's true Fast National time-zone adjusted program averages, ABC's telecast of "The 64th Primetime Emmy Awards" attracted an average audience of 13.2 million viewers and a 3.8 rating, among Adults 18-49, ranking as the No. 1 entertainment program of the night and pacing behind only NBC's high-rated SUNDAY NIGHT FOOTBALL NFL game (New England Patriots-Baltimore Ravens).

* "The Emmy Awards" was up year to year by 6% in viewers over its year-ago telecast on Fox (13.2 million vs. 12.4 million on 9/18/11). In addition, the annual awards show surged by nearly 1 million viewers from its last telecast on ABC 4 years ago (12.3 million on 9/21/08). In fact, "The 64th Primetime Emmys" outdrew 3 of its last 5 broadcasts.

* One night prior to the start of the 2012-13 TV Season, the "Emmy Awards" offered ABC a broad promotional platform for its fall lineup. ABC research estimates that 31.0 million unique viewers tuned in to at least some portion of the telecast (viewers that watched 6 minutes or more of the show).

* In Total Viewers and Adults 18-49, "The 64th Primetime Emmy Awards" produced ABC's best results with entertainment programming in the 3-hour time period in 7 months - since the "Academy Awards" on 2/26/12.

Source: Nielsen Media Research (Fast National, Live + Same Day Program Ratings), 9/23/12.

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