CW's New Slogan: TV Now

Beginning in August, The CW will debut a new tagline, "TV Now," part of a larger image campaign. The refreshed look will be rolled out in on-air and in online spots as well as on billboards.

"One of the things that we kept hearing was that this is a generation of people who say, 'I know what I want, when I want it, how I want it, and I want it now,' " CW executive vp marketing and digital programs Rick Haskins told THR.

"The story today is about the huge push to mobile and digital [platforms]," Haskins says, adding, "That doesn't mean that we're moving away from social media; we're just doing it in a more subtle way because it is now a foregone conclusion."

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