MAD MEN is still getting record ratings in its fifth season. This year’s debut episode attracted 3.5 million viewers, up from last’s season’s 2.4 million average.
Netflix content boss Ted Sarandos, speaking at a panel at the cable industry’s annual convention in Boston, took credit for the bump, citing Netflix viewership for the show’s repeats, according to AllThingsD.com.
“These are people who had four years to watch the show, and didn’t,” he said. But after catching up on the earlier seasons, they tuned in for the fifth.
The impact of Netflix is growing. Cox Communications President Pat Esser said 40 percent of his four million broadband customers generated a Netflix stream in March.
No comments:
Post a Comment