Thursday, October 20, 2011

Soap Lovers Take REVENGE: RATINGS and Critics Agree With Us, It's the Best New Evening Soap on TV

It's official: We Love REVENGE.

Not only is it more proud of its soap opera heritage than any of the other fall 2011 network freshman, it's also the new drama with the most triumphant ratings story. With adults 18-34, REVENGE has won its 10:00 PM slot for five weeks in a row, beating the firmly entrenched CSI and LAW & ORDER: SVU every time.

Some new prime time soaps have already been axed, including NBC's THE PLAYBOY CLUB, which we were sorry to see go. So we think it's the right time to issue this challenge to readers who have not yet sampled this finely crafted, eminently addictive serial: read the ratings data below (courtesy of ABC) and then, follow the "RELATED" links, to bone up on REVENGE with Bran Hewson's detailed and witty opinion pieces about the first four episodes.

Then, please start watching next Wednesday. Become a part of the best new soap on TV! You'll be glad you did.

Quick Take for Wednesday, October 19, 2011
(Fast Affiliate Live + Same Ratings)

"Revenge" (10:00-11:00 p.m.)
Once again gaining on its Total Viewer lead-in (+1.0 million - 7.9 million vs. 6.9 million) during the 10 o'clock hour against established dramas on both CBS ("CSI") and NBC ("L&O: SVU"), ABC's freshman drama "Revenge" ran neck-and-neck with "CSI" among Adults 18-49 (pacing within 1-tenth and tied in share - 2.5/7 vs. 2.6/7) and easily beat out "Law & Order: SVU" (+19% - 2.1/5). In addition, "Revenge was the No. 1 series in the hour for its 5th consecutive airing with Adults 18-34 and Women 18-34, while winning its hour outright over the World Series with Women 18-49 and Women 25-54.

* For the new series' 5th straight telecast, "Revenge" produced enormous time-period improvement for ABC, surging over the year-ago night ("The Whole Truth" = 4.5 million and 1.3/4) in viewers (+78%) and young adults (+92%). In fact, "Revenge" stands as ABC's most-watched series in Wednesday's 10 o'clock hour in more than 4 years - since "Lost" during the 2006-07 TV Season.


RELATED
OPINION: REVENGE Premiere "Instantly Engrossing"
OPINION: REVENGE Week 2 is SOAPTASTIC!
OPINION: Emily Van Camp and Madeline Stow Make REVENGE Delicious But Some Others May Need to be Evicted From The Hamptons
OPINION: Emily Van Camp Continues to Shine in REVENGE As Character Development Is Amped Up!

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