Monday, October 31, 2011

Sunday Night Ratings: ONCE UPON A TIME Steady, DESPERATE HOUSEWIVES & PAN AM Up

In its second week ONCE UPON A TIME held up well for ABC falling only a tenth from last week's premiere to a 3.9 Adults 18-49 rating, according to the preliminary overnight numbers. The show was watched by 11.64 million viewers (the most watched scripted program of the night).

DESPERATE HOUSEWIVES and PAN AM continued to benefit from the success of ONCE. Both shows up a tenth in the Adults 18-49 demo (3.1 and 1.9 respectively).

THE GOOD WIFE numbers were skewed by overrun football so we have to wait until the final numbers are in.

Ratings for DIRTY SOAP and the other cable shows will be in later on Tuesday.

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