Monday, October 31, 2011

NEWS ROUNDUP: U.K.'s First Primetime Product Placement (CORRIE), Netflix, Tina Sloan, Brody Hutzler, Alicia Minshew, Kelly Ripa, Soap Sensibilities Co-Opted

U.K. Agrees First Product Placement for Prime-Time TV - CORONATION STREET will feature a Nationwide ATM
ITV’s deal with Nationwide Building Society means that the soap will feature a branded ATM in the street’s fictional corner shop from next month. The U.K.’s media regulator, Ofcom, relaxed the rules on product placement in February this year. Though some weekend and daytime shows have featured product placement since then, advertisers have been cautious about fully embracing the new feature.

Netflix, Amazon sign content deals with Disney
Netflix and Amazon.com Inc unveiled content deals with Walt Disney Co on Monday, a sign of increased competition between the two companies in the video streaming business.

Kelly Ripa, Nick Lachey dress as Kim Kardashian, Kris Humphries
Nick Lachey co-hosted LIVE this morning and they opened the show dressed as Kim Kardashian and giant-sized Kris Humphries as newlyweds.

DAYS OF OUR LIVES costume designer Jayne Marie Kehoe on Halloween
"Specifically, EJ as Elvis and Nicole as Priscilla were scripted things. And also that Abigail and Melanie have matching, identical costumes. I guess I came up with the French maid. They were thinking cats; I was thinking something that both girls would feel sexy and pretty in, and yet be able to match. And French maid happens to be one of my favorite costumes from back in the day! I think that was my first professional-looking costume that I did when I was like sixteen."

Chloe Moretz Calls Dark Shadows Character 'Weird'
Moretz takes on the role of Carolyn Stoddard in the movie and she hints that her character is hiding a secret.

Primetime for daytime: Programs find a second life on nighttime schedules
"Day for night" is a production term for techniques used to create the appearance of night in shots actually taken during the day.

What seems clear is with the industry's business model in flux, everything is in play -- including, potentially, renewed efforts to migrate soaps into the evening. While ABC's SOAPnet is going away and MyNetworkTV's dalliance with English-language-style telenovelas flopped, any genre with an established track record merits consideration -- particularly if it can be mounted inexpensively enough to survive in a heavily fragmented environment.

The main challenge is that soap sensibilities have been co-opted by reality shows that replicate their narrative dynamics, on channels such as Investigation Discovery and A&E. Such programs have done to daytime serials what newsmagazines did to TV movies -- approximating the thrills in less time, for less money.

Alicia Minshew, Eva LaRue and others share Halloween plans
Minshew: "Being that my daughter Willow is about to turn 2, we have only done one costume with her. Last year she was a ladybug. And I tied the antennas together because that is the only way they stayed on her head!"

Brody Hutzler to guest star on RINGER
Hutzler, currently starring on THE BAY, will play wine connoisseur Jason Sheridan, the handsome and supportive husband of Upper East Side socialite, Greer, who — as we first reported — will be portrayed by Madchen Amick. Both are set to appear in Episode 11.

Tina Sloan: How To Dupe A Grandmother - Dimples Help...
"She is two and a half years old and very, very pretty with huge, blue eyes, fabulous dimples and very blonde hair. Her name is Emily, and her mommy asked me and Chris, a dear friend of mine, to take care of her for the day."

GRIMM: A sly, modern spin on the fairy tale
The new NBC series stylishly updates a classic form.

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