NEWS: 90210 Preview, Advertisers Entice Over-55 Set, Nicollette

90210 Season Finale: Who’s Pregnant, Who’s Breaking Up & More Questions Answered
While Ivy and Raj find are busy tying the knot on tonight’s season finale of 90210 – elephant and all — their friends’ lives are quickly falling to pieces! Watch a preview here.

In Shift, Ads Try to Entice Over-55 Set
After 40 years of catering to younger consumers, advertisers and media executives are coming to a different realization: older people aren’t so bad, after all.

Marketers like Kellogg’s, Skechers and 5-Hour Energy drink are broadening their focus to those 55 and up, who were largely ignored in most of their media plans until recently.

PREVIEW: This week on ABC Daytime
Walt Willey hosts a preview of this week's soaps.

429 scripts bought for fall lineup this year
Every year, thousands of ideas are pitched to the four big networks. This season, they bought 429 scripts. See which ones became pilots. This week we're learning which made the schedule.

Sheridan: Cherry Says Parker Was Gay to Marry Eva
Nicollette Sheridan claims DESPERATE HOUSEWIVES creator Marc Cherry committed the ultimate wedding faux pas -- claiming Tony Parker must have been into boys as he said "I do" to Eva.

Trevor Dononvan’s Shirtless Measurements
90210 star Trevor Donovan was snapped shirtless and using a measuring tape while while figuring out how to hang bamboo curtains on his balcony in Los Angeles on May 13.

Is It Time to Pull the Plug on DESPERATE HOUSEWIVES?
Last night, DH "closed up its seventh season with a two-hour endurance challenge that was as stretched out as it was a stretch."

BROTHERS & SISTERS: What would've happened next season
Executive producer David Marshall also tells what he would've done differently had he known last week's episode was the series finale.

GLEE Visits "Wicked" in Season Finale
The upcoming season finale of the hit Fox soap GLEE (May 24) will feature scenes filmed on the stage of the Broadway blockbuster musical, "Wicked."