Friday, February 18, 2011

New BOLD AND BEAUTIFUL Opening Debuting February 21

Executive Producer and Head Writer Brad Bell spoke to about the new BOLD AND THE BEAUTIFUL credits debuting on Monday, February 21, saying, "This is pretty monumental for us. We've always taken the if-it-ain't-broke-don't-fix-it approach to our opening credits. The first one was so good we kept it from 1987 until 2004 — unlike a lot of things from the '80s it never seemed dated. Our current one has been running for six and a half years. It's beautiful and still works, but now we want to let viewers know that our show is all about experimenting, not only with our storytelling but with our image. We want to be known as a show that's thinking outside the box."

Watch a preview of the new B&B opening below.

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