Friday, November 5, 2010

CBS: THE TALK Posts Gains With Young Women

THE TALK, CBS's new daytime talk show, increased by +20% among women 18-34 over premiere week and the year ago time period, according to Nielsen live plus same day ratings for the week ending Oct. 29.

THE TALK delivered a 1.5/05 with 2.08 million viewers, 1.0/06 in women 25-54, 0.8/05 in women 18-49 and 0.6/04 in women 18-34. Compared to its premiere week, THE TALK was up +20% in women 18-34 (from 0.5/04) and even in both women 25-54 and women 18-49.

Compared to AS THE WORLD TURNS during the same week last year, THE TALK was up +20% in women 18-34 (from 0.5/03). THE TALK also tied the veteran time period winner ONE LIFE TO LIVE in women 18-34 for the second consecutive week.

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