Thursday, October 21, 2010

ABC Daytime Ratings Release (October 11-15, 2010)

Here is the ABC Daytime ratings press release for the week of October 11-15.

* ABC ranked as Daytime's No. 1 network for the 7th straight week among target Women 18-49 (1.1 rating/716,000).

* ABC held 3 of Daytime's Top 5 programs among Women 18-49 with GENERAL HOSPITAL (No. 2 - 1.3 rating/831,000), THE VIEW (No. 3T - 1.1 rating/728,000) and ONE LIFE TO LIVE (No. 5T - 1.0 rating/686,000).

* Among Women 18-34, all ABC programs ranked among Daytime's Top 5: GENERAL HOSPITAL (No. 2T - 0.8 rating/269,000), THE VIEW (No. 5T - 0.6 rating/205,000), ALL MY CHILDREN (No. 5T - 0.6 rating/202,000) and ONE LIFE TO LIVE (No. 5T - 0.6 rating/194,000).

Network Averages

Total Viewers
No. 1 CBS 3.41 million
No. 2 ABC 2.71 million
No. 3 NBC 2.41 million

Women 18-49 (Rtg/000s)
No. 1 ABC 1.1/716,000
No. 2T NBC 1.0/683,000
No. 2T CBS 1.0/637,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Rtg/000s
THE VIEW 1.1/728,000
PRICE IS RIGHT 1/2 1.1/698,000
ONE LIFE TO LIVE 1.0/686,000
DAYS OF OUR LIVES 1.0/683,000

Source: NTI, Live + Same Day: Week of 10/11/10. All ranks/ties based on rating unless otherwise noted. "Price is Right" is average from 11:00 a.m. - 12:00 p.m.

1 comment:

  1. I'm happy for OLTL but wish AMC were doing better. It's a much better soap than GH. I can't find myself liking any characters on GH other than Robin. The rest of characters are just blah.

    I can't root for Sonny or Jason. Dante and Lulu have eaten the show. Michael is OK. But, Alexis, former heroine has now killed two people and gotten away with murder and manslaughter.

    I could go and describe Maxie as immature and irritating. Spinelli has crossed the line into passive aggressive creepy, self pity.

    Maya is unknown. Well, she's black and GH doesn't care about developing characters of color fully. Look at how Epiphany has become a caricature.

    Lucky & Dante turn a blind eye to most of Sonny's crimes and are willing to blackmail a judge.

    Clair Walsh, a supposedly intelligent woman has trashed her career by sleeping with with the head of major crime family. Really, if a prosecutor had slept openly with John Gotti, would anyone expect her to have kept her job (or been the target of a criminal probe!)?

    I guess I like Johnny since he's always been straight forward.

    But, that's GH.

    Oh, yeah, there's Jax a man so bent on revenge, he inadvertently steamrolled his stepson into prison. He's also a character who is a corporate raider known for destroying companies and destroying jobs. So, not a great hero in this economy.

    Then there's Brenda. Why would any intelligent woman who escaped a mobster allow herself to be sucked back into his world? She's seen everyone around Sonny be kidnapped, murdered, or worse but she just can't resist Sonny.

    Where are the strong women on this show?

    Calling Monica Quartermaine! You are missed!!

    In contrast, OLTL and AMC have ample supply of strong, independent women. Sure a couple are sometimes dumber than bricks, Greenlee and Kendall, but then we have Angie, Erica, Bianca, and others.