"We've seen a very strong scatter market, and the economic news, while still a little bit mixed, is generally pretty good," Fox president of sales Jon Nesvig said. "We know there's going to be more money in the upfront."
Looking at the big picture, advertisers seemed relieved to find the networks -- especially NBC -- throwing so much spaghetti at the wall. On a less positive note, advertisers seemed to feel that much of what was on offer didn't look especially fresh or tempting.
Upfronts 2010: MTV Picks Up SKINS
MTV's scripted initiative continues with green lights for two new series: a spin-off of the cult film TEEN WOLF and an adaptation of the British series SKINS (13 episodes). The network announced the pickups May 20. Both series will begin production this summer. The US version will be produced by the same creative team, Bryan Elsley and Jamie Brittain. It will feature an unknown ensemble cast and will enlist real teens to help craft the storylines.
Why the Season 6 Finale Was the Best GREY'S ANATOMY EverJohn Kubicek writes: "A shooter was loose at Seattle Grace in the GREY'S ANATOMY season 6 finale and the result was two of the best hours of television all year. It was certainly the best GREY'S ANATOMY has ever been, which is saying a lot since I'd written the show off for the past few years."
Shonda Rhimes: "It hurt to write this finale. It literally hurt me"
Rhimes says of the explosive season finale: "When I pitched this finale at the beginning of Season 6 (those of you who know me know that I pitch the end of the season first and we work towards it), when I pitched a gunman shooting up the hospital, it seemed fine. Really it did. And then 20 or so episodes later, I started to write it and it did not seem fine. It did not seem fine at all. On an almost daily basis, I would come into work and throw myself down on the sofa in the middle of the office and burst into tears like a…well, like a bitch baby."
90210: Trevor Donovan officially promoted to series regular
Surfer and tennis pro Teddy Montgomery will be sticking around next season.
heat magazine in South Africa names top soaps
7DE LAAN was named the best TV Soap (35.4%), followed by ISIDINGO (16.3%) and BINNELAND SUB JUDICE (9.7%). The only international soap in the top four, DAYS OF OUR LVIES, was voted tops by 7.8% of heat’s fans.
Brazilian-Indian soap opera PASSAGE TO INDIA launched in Kazakhstan
The soap opera, or novella, as it is called in Brazil, is titled "Caminho das Indias" in the original Portuguese and has successfully brought India into the living rooms of a large majority of Brazilian homes for close to a year over recent months.
Lindsay Lohan arrest warrant dropped after $100,000 bond paid
An arrest warrant for Lindsay Lohan issued Thursday morning was withdrawn after a representative for the actress-singer posted her $100,000 bond, a Los Angeles Sheriff's spokesman said. Lohan's lawyer must appear in court Monday morning when a judge will set the date for her probation revocation hearing, Sheriff's spokesman Steve Whitemore said.
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