Friday, February 19, 2010

ABC Daytime’s No. 1 Network in Women 18-34/18-49

From the ABC press release:
* ABC ranked as Daytime’s No. 1 network in Women 18-49 (1.3 rating/877,000 – tie) and Women 18-34 (1.0 rating/327,000 –tie).

* Growing its audience for the 4th consecutive week, this week stood as ABC Daytime’s most-watched week in more than 1 year in Total Viewers (3.23 million) and in nearly 11 months in Women 18-49 (877,000) – since weeks of 1/26/09 and 3/30/09, respectively.

* ALL MY CHILDREN posted 9-month weekly highs in Women 18-34 (317,000) and Women 18-49 (802,000) – since week of 5/11/09, the week featuring Greenlee’s long anticipated reveal and the return of core characters.

* For the second straight week, GENERAL HOSPITAL ranked as the week’s No. 2 program in daytime in both Women 18-34 (No. 2T – 1.0 rating/350,000) and Women 18-49 (No. 2 – 1.5 rating/976,000).

Daytime Rank: Total Viewers
No. 1 CBS 3.93 million
No. 2 NBC 3.33 million
No. 3 ABC 3.23 million

Daytime Rank: Women 18-49 (Rtg/000s)
No. 1 ABC 1.3/877,000
No. 1 NBC 1.3/853,000
No. 3 CBS 1.2/792,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)
THE YOUNG AND THE RESTLESS 1.9/1.24 million
GENERAL HOSPITAL 1.5/976,000
THE VIEW 1.4/946,000
THE PRICE IS RIGHT 1.3/869,000
DAYS OF OUR LIVES 1.3/853,000

Source: NTI, Live + Same Day: Week of 2/8/10. All ranks based on rating unless otherwise noted. “Price is Right” based on 11:00 a.m.-12:00 p.m. average.

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