Wednesday, December 30, 2009

SOAPnet Sets Primetime Viewing Records in 2009

SOAPnet is ending the year with some good soap news as the network set new primetime records in 2009. Here's the press release:

SOAPnet (2009)

SOAPnet delivered a record setting year in 2009, generating the Net’s largest Total Viewer (353,000) and Women 18-49 (133,000) audiences of all-time in Prime. Impressively, SOAPnet posted its 8th consecutive year of growth in Prime in Total Viewers.

* Year-to-year, SOAPnet grew by a solid 9% in Total Viewers (353,000 vs. 325,000) and by a substantial 18% in Women 18-49 (133,000 vs. 113,000).

ALL MY CHILDREN (M-F, 8:00-9:00 p.m.)

ALL MY CHILDREN delivered its largest annual audience ever on SOAPnet in Total Viewers (462,000) and Women 18-49 (175,000).

* Versus 2008, ALL MY CHILDREN increased by an impressive 24% in Total Viewers (462,000 vs. 374,000) and by a greater 42% in Women 18-49 (175,000 vs. 123,000).

ONE LIFE TO LIVE (M-F, 9:00-10:00 p.m.)

ONE LIFE TO LIVE hit new highs in 2009, generating its largest Total Viewer (441,000) and Women 18-49 (172,000) audiences of all time on SOAPnet.

* Compared to 2008 levels, ONE LIFE TO LIVE garnered huge increases up by 19% in Total Viewers (441,000 vs. 371,000) and by 32% in Women 18-49 (172,000 vs. 130,000).

Source: Nielsen Media Research (National Ratings, 2009: 12/28/08-12/27/09, Most Current: Live + SD blended with Live + 7, when available).


  1. I hope and pray this news has an impact when it comes to talks about renewals in the next year. OLTL is completely setting records in ratings on SoapNet, does that count for anything?

  2. Damon,

    If OLTL had 800K to 1M, I'd be more hopeful of SoapNet's ratings having a positive affect on OLTL's survival.

  3. I am glad that the ABC shows get a second-airing on SoapNet, but I watch SoapNet mostly for Y&R re-broadcasts - and I always notice that SoapNet never discloses those ratings in these recaps.

  4. I am with Mo. They USED to trumpet the Y&R numbers...but no more. Is there any way to find out how Y&R/GH/DOOL are doing?

  5. I think it's time - if these numbers can be found out every week - for the online soap media to start reporting that if you add on the ratings on Soapnet what the ratings for these shows that re-air off network are....

    like an adjusted number.

    TV is a ratings game and OLTL is a show that technically gets more eyeballs (and therefore more chances to advertise) then a show like say Days or B&B.

    Should count!