CBS Statement Regarding AS THE WORLD TURNS

"It's extremely difficult to say good-bye to a long-running series that's been close to our hearts for so long," said Barbara Bloom, Senior Vice President, Daytime Programming. "The almanacs will show AS THE WORLD TURNS as a pioneer of the format, a hallmark for quality with its numerous Emmys, the launching pad for many television and film stars and a daytime ratings powerhouse for parts of three decades. But, the true legacy of AS THE WORLD TURNS will be the fictional characters and stories of a small Midwest town that resonated every day with millions of viewers over multiple generations, becoming a treasured daytime institution in the process. We thank our partners at Procter & Gamble for the privilege of hosting this beloved series...the actors, writers, producers and crew who worked so hard and shared their amazing talents to bring this series to life...and, of course, the viewers who shared the journey on our network for so many years."


  1. Down to two soaps...Bloom's job is gonna go away now. Like at NBC, they'll embed daytime under someone else's portfolio.

  2. Mark, there is a still a CBS daytime. Bloom doesn't just oversee soaps. She oversees Price is Right and Let's Make a Deal and whatever game show replaces ATWT. CBS still has the most daytime hours programmed, just won't be mostly soaps anymore. :(