Saturday, October 24, 2009

How's the New LET'S MAKE A DEAL Doing? takes a look at how LET'S MAKE A DEAL, the show that replaced GUIDING LIGHT in the CBS lineup, is doing now that two weeks of ratings data is available.

After two weeks of episodes, DEAL is drawing a few more viewers than GL overall, up 7 percent in overall households (1.6/5) vs. the soap's 2008-09 average (1.5/5).

But it looks like most of those extra viewers are older. In the key daytime demographics of women 18-49 (0.7/4) and 25-54 (0.8/5), DEAL is down 13 percent and 20 percent, respectively, compared with the GL average. The gameshow is flat vs. GL with women 18-34.

The profit margin may be better for DEAL (for now), but CBS had to be hoping for better numbers than this, especially the first couple of weeks. DEAL always seemed like an odd choice for a network that presumably wanted to increase their number of younger viewers.

1 comment:

  1. This show is doomed for failure!! I hope it goes up in smoke!! Poor Wayne Brady. That man is so talented, but CBS put him in an impossible situation. They took away our Guiding Light, so I want to see CBS suffer the consequences of their actions!!!