Thursday, October 8, 2009

ABC Daytime/SOAPnet Join iParticipate Week of Oct. 19

The week of October 19, ABC Daytime and SOAPnet programming will be supporting the Entertainment Industry Foundation's "iParticipate" initiative to mobilize the entire entertainment community around a ground-breaking, multi-year plan designed to inspire a new era of service, promoting a new way of thinking about service and to motivate millions more Americans to volunteer regularly. ABC Daytime will incorporate the theme of volunteerism across all three daytime dramas (ALL MY CHILDREN, ONE LIFE TO LIVE and GENERAL HOSPITAL") and SOAPnet will air PSAs throughout the week. "The View" is currently searching for the "Ultimate Volunteer," with the winner being announced that week. The winner will receive one million Starpoints from Starwood Hotels & Resorts Worldwide, plus $10,000 spending cash.

The "iParticipate" campaign culminates with the "Voluntary Viewing Marathon," airing SATURDAY, OCTOBER 24TH 8AM-3PM on SOAPnet. Episodes from THE O.C., ONE TREE HILL and BEVERLY HILLS 90210 will have volunteer/"paying it forward" themes.

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The SOAPnet "Voluntary Viewing" Marathon List of Episodes Includes:

8AM – THE O.C. Episode #2005-061 - "The Chrismukkah Bar Mitz-vahkkkah" -- The gang convinces Ryan to have a bar mitzvah and use all the money he gets to pay for Johnny's surgery.

9AM – ONE TREE HILL Episode #2003-018 -- "To Wish Impossible Things" -- The guys of Tree Hill are auctioned off for charity.

10AM – ONE TREE HILL Episode #2008-102 -- "What Do You Go Home To?" -- Brooke is accepted into a program to take care of a baby being brought into the country for surgery.

11AM – BEVERLY HILLS 90210 Episode #1991-008 -- "The Gentle Art of Listening" – Brenda surprises Andrea when she joins her in volunteering at the teen hotline.

12PM – BEVERLY HILLS 90210 Episode #1992-026 – "Play It Again, David" – Brandon plays big brother to a boy from the youth center where Andrea volunteers.

1PM – BEVERLY HILLS 90210 Episode # 1993-064 -- "The Kindness of Strangers" – Brandon befriends a homeless Gulf War vet and brings him home for Thanksgiving dinner.

2PM – BEVERLY HILLS 90210 Episode #1997-182 -- "If I Had a Hammer" – The gang works with Habitat for Humanity to build a house for Willie, who works at the Peach Pit.

The Entertainment Industry Foundation, a 501(c) (3) organization, is the leading charitable organization of entertainment industry and has distributed hundreds of millions of dollars to support programs addressing critical health, education and social issues. Visit or

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