Wednesday, September 9, 2009

STUDY: 25% of Households Watch TV Shows Online

On Tuesday, a survey by the nonprofit Conference Board was released which showed that nearly a quarter of households in the U.S. now view television programs online. That's up from 20% last year.

The quarterly Consumer Internet Barometer survey found that news shows were watched by 43% of online viewers, followed by sitcoms, comedies and dramas, watched by 35%. Slightly less than 20% viewed reality shows online, and 18% took in sports.

Viewership of the Hulu online service -- which offers shows from NBC, ABC, Fox and others -- nearly quadrupled from last year, but that's not a big surprise because Hulu didn't debut until March 2007.

The survey found that 90% of online viewers watch at home. The remaining 10% watch at the office.

Source: L.A. Times

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