After a presentation to the Television Critics Association in Pasadena, Calif., Nina Tassler, the president of CBS Entertainment, warned of other potential potential daytime changes. She said that another long-running CBS soap, AS THE WORLD TURNS, is also facing “ratings challenges” and that CBS is “looking at all of daytime very carefully.” ‘
Ms. Tassler said that CBS had taped three game-show pilots, including LET'S MAKEA DEAL in the search for a replacement for GUIDING LIGHT, indicating that it might have a potential replacement ready to go if it decides that AS THE WORLD TURNS has also run its course. Game shows generally are far cheaper to make than daytime dramas, another factor that might weigh in the CBS decision.
Tassler has more to say to the New York Post.
"It is also having ratings challenges," CBS president Nina Tassler tells The Post. "It is hard to say (if it is safe)."
ATWT debuted in April 1956 - four years after GUIDING LIGHT. As of today, it has broadcast 13,573 episodes.
Tassler says she "doesn't know when" the fate of the program will be determined. "It is one of those things where you watch and you talk."
Is anyone out there part of the Nielsen sample? Do any of us even count? AS THE WORLD TURNS needs to do their part and start producing a quality show on a consistent basis. The cast is certainly in place and there are signs of life. They just need to make every day compelling (which probably means a lot less of Meg Snydner).
You said a mouthful when you challenged ATWT to step up and to put meg on the backburner, way back. I do not know anyone Having A Neilson box, I figure the same people who had them in 1980 still have them cause none of the modern tv goers seem to have a say.We soap viewers are treated abomonably. we get no respect & are cheated of our shows while the advetisers expect us to continue to buy their products. It is time to take a stand,don't buy and don't watch stupid game shows BOYCOT!
ReplyDeleteThat someone at CBS is even talking publicly about this sends shivers down my spine that we've seen the last renewal of ATWT. It will be a sad day indeed when the world stops turning.
ReplyDeleteIf/when ATWT goes, then that will be the end of Irna Phillips' contribution to daytime television, right? I don't think she had a hand in DAYS; certainly none of the ABC soaps. How very, very sad. :(
ReplyDeleteTechnically ANOTHER WORLD is alive with the weekly text series produced by P&G.
ReplyDeleteI could do without the Meg crack..
ReplyDeleteI feel sorry for the actress who plays Meg. Her character has become so hated.
ReplyDeleteI caught some of it today and was struck by how illogical Meg is. Just a few weeks ago, Meg had banished her former lover Paul Ryan. Now she is jealous that he has a new lover even though she's begun sleeping with Damian Grimaldi!
I'm happy that ATWT has stopped making Paul a poor man's Todd Manning. Paul was a heroic character until Roger Howarth took over the role. His descent into stupidity and madness polluted the character.
ATWT needs to focus and cut the crap that isn't working. Listening to fans would probably be a great start!
Days of Our Lives actually turned things around and saw a rise in viewers. There's no reason to believe that ATWT can't do so also.
"If/when ATWT goes, then that will be the end of Irna Phillips' contribution to daytime television, right? I don't think she had a hand in DAYS; certainly none of the ABC soaps. How very, very sad. :( "
ReplyDeleteActually Irna did have a bit to do with Days' creation, but it was mostly Ted/Betty Corday's name that endured to most. Irna didn't have anything directly to do with the current ABC lineup, other than having Agnes Nixon be a protegee prior to the creations of AMC and OLTL. Irna was in on her daughter Katherine's creation, ABC's A World Apart that aired briefly in the early 1970s.