Thursday, July 2, 2009

ABC Daytime & SOAPnet Win 10 Promax & BDA Awards

The Daytime Division of the Disney/ABC Television Group, ABC Daytime and SOAPnet, received 10 PROMAX&BDA Awards at the North America Award Ceremonies held in mid-June at the Hilton Hotel in New York City.

Promax/BDA Design Awards were received for:

Collaborative Effort:
Permissions (ABC Daytime/SOAPnet) – SILVER

Promax/BDA Promotion & Marketing Awards were received for:

Integrated Media Content Promotion – Daypart/Block of Programs Campaign
Permissions Campaign (ABC Daytime/SOAPnet) – BRONZE

Integrated Media Network Channel, Station, Platform Branding/Image Promotion – General Branding/Image Campaign
Permissions Campaign (ABC Daytime/SOAPnet) – SILVER

Interactive Content Promotion – News Program

Outdoor, Out of Home, Print, and Poster General and Content Promotion – Trade Print Ad
SOAPnet April ’08 Trade Ad (SOAPnet) – BRONZE

Television – Video Presentation Content Promotion – Daytime Program Spot (Multiple)
ALL MY CHILDREN: Tornado Campaign (ABC Daytime) –SILVER
Believe Campaign (ABC Daytime) – BRONZE

Television Video Presentation Content Promotion – Daytime Program Spot
Election Critic/THE VIEW (ABC Daytime) – BRONZE

Interactive DVD, Interactive TV, Mobile/Immerging Platforms – Viral/Web/user Generated Content’s GOSSIP GIRL Puppet Recaps ( – BRONZE

Interactive Craft Categories – Copywriting – BRONZE

Adam Rockmore, Senior Vice President, Marketing, ABC Daytime and SOAPnet, leads the ABC Daytime and SOAPnet On-Air Promotions teams that created these campaigns. The team includes: Scott Tucker, Director of Special Projects, ABC Daytime/SOAPnet; Tiesha Brunson, Director of On-Air Promotions, ABC Daytime; Julie Tucker, Writer/Producer, ALL MY CHILDREN; JC Oliva, Writer/Producer, GENERAL HOSPITAL; Bernadette Piccolomini, Writer/Producer, THE VIEW; Rachel Salazar, Freelance Writer/Producer, THE VIEW Leeanne Irvin, Creative Director, On-Air Promotion.

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