Tuesday, June 23, 2009

News Round-up: SECRET LIFE, Finke, Griffith, MTV

SECRET LIFE returns to strong ratings
The Season 2 launch of THE SECRET LIFE OF THE AMERICAN TEENAGER was watched by 4.7 million viewers, making it the ABC Family series' most-watched episode to date. MAKE IT OR BREAK IT It held onto 2.5 million of that audience.

MMC acquires Nikki Finke blog
Digital media firm Mail.com Media Corp. said Tuesday it has acquired Nikki Finke's DeadlineHollywoodDaily.com industry blog. The company also already owns HollywoodLife.com, Movieline.com and OnCars.com. Financial details weren't disclosed.

MMC said it will distribute Finke's content across its digital media network. "Her DeadlineHollyoodDaily.com can continue to extend its reach and influence and finally have the web platform it deserves," said Jay Penske, founder, chairman and CEO of MMC.

Former Y&R Exec Josh Griffith Lands Trial Writing Deal With GENERAL HOSPITAL
According to Jamey Giddens at Daytime Confidential, "Word is veteran producer/scribe Josh Griffith, who co-created the late Aaron Spelling's short-lived NBC guilty pleasure soap SUNSET BEACH with current GH head writer Bob Guza, has been offered a trial script writing deal with the ABC sudser."

DAYS bumped again, will re-air overnight
DAYS fans in Eastern Carolina can set their alarm, or set their DVR to record and catch the entire episode of DAYS OF OUR LIVES that was joined in progress by NBC on Tuesday. This is the second day in a row that Days was bumped by special programming. On Monday the final round of the U.S. Open ran over the 1:00 hour and forced NBC to join the soap in progress about half way through the show.

One Lesbian Reason... to see Year One
Trish Bendix writes: "[Eden] Riegel plays Lilith, the gay daughter of Adam and Eve, who will not 'lay' with Jack Black's character because she is into the fairer sex. (See, disbelievers? Women have wanted to lay with other women since the beginning of time.) It's a pretty short scene, so don't get too excited about it if you're a huge Riegel fan."

MTV Networks Drops the Axe
MTV Networks is axing around 75 staff Tuesday, executives at the company confirmed. The cuts mainly affect mid-level executives in the program development department, digital division and scheduling at the company's music and logo group which houses channels including MTV, VH1 and Logo.

MySpace to cut two-thirds of international work force
MySpace, the social networking website owned by Rupert Murdoch's News Corp, said on Tuesday it plans to cut about two-thirds of its international workforce and close at least four of its offices outside the U.S. The proposed restructuring plan would reduce MySpace's international staff to about 150 people from 450, the company said in a statement. The planned cuts come on top of MySpace's announcement last week that it was reducing its U.S. staff by about 30% to 1,000 people, saying its staffing levels were "bloated" and had hurt its ability to be efficient and nimble.

Dear Rafe: A Few Things For You To Consider
Lana M. Nieves writes a letter to GUIDING LIGHT's Rafe: "You're not a kid, anymore, though. What I'd really like to give you is an ass-whooping, but I'll settle for giving you a talking to."

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