NY POST: The Audacity of Soaps
As in many industries, the mood on sets is somber these days - wondering what technological changes and the economy will wrought. But while the cost of daily, daytime soaps has scared off some producers, it isn't like the genre itself is dying. There are still evening soaps like DESPERATE HOUSEWIVES and GOSSIP GIRL, and Lynn Leahey, editorial director of Soap Opera Digest, thinks daytime programs will go back to the future - doing short episodes for the Internet and cellphones, like the old 15-minute radio shows.
"I know that some don't speak highly of the future of the medium," Susan Lucci says in between love affairs, murders and double-crosses. "And I am going to quote that famous quote - 'the rumors of my demise are highly overrated.'"
PHOTOS: Stars turn out on Marco Island as SoapFest helps children's charities
The sold-out crowd ponied up thousands of dollars for memorabilia, autographed scripts, and the chance to tour the sets of their favorite soaps, accompanied by the same stars who traveled to Marco to make Soapfest a success.
“I lost my virginity in this shirt – on the show, that is,” said Billy Magnussen of AS THE WORLD TURNS, as a T-shirt once seen on-screen was put on the block. The shirt went for $200.
VIDEO INTERVIEW: Y&R's Michael Graziadei (Daniel)
Graziadei sat down with SooNewsTV's Angela Pezzotti to talk about his future on the show, his character and other interests in the film and tv industry.
The Broken Business Model of Source Interlink
Hunting around the internet you can find some amazing quotes from Source Interlink’s personnel.
“My take on it all, I’ll be very open, I’ve been hoping this would happen for a very long time, to get us out from under the debt the company assumed when Prime Media sold to Source. It’s been a very difficult couple of years, with everything going to service a couple billion dollars of debt.“, said SVP Al Crolius. CEO Greg Mays had this to say, “This restructuring will materially reduce our interest expense and debt levels, substantially improve free cash flow and allow us to capitalize on several operational opportunities to further improve and grow our business.” “Our employees are going to continue to come to work, they are going to get paid, they are going to receive their nice benefit package they’ve been getting throughout this whole time. And we expect to be here for a long time and continue to grow,” said Cynthia L. Beauchamp, a group vice president for human resources and labor relations at Source. Anyone else think this showcases that they have a broken business model?
Upfronts 2009: CBS Sells Its Growth Story In New TV Ad Campaign
CBS Television is launching an unprecedented ad campaign selling the power of its own airwaves. The branding initiative is the first ever such broad stroke marketing campaign from CBS specifically tied to the TV advertising upfront which starts on May 18.
The effort titled, “Only CBS,” is aimed at reinforcing the notion that broadcast television, specifically the eye network, is very much alive and kicking. CBS is battling the common perception that broadcast television is in a long-term decline and that the future of profitable TV is with cable. CBS, however, is growing ratings, though it is not seeing a corresponding growth in ad revenue because of the recession.
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