CBS affiliate and Capitol Broadcasting station WRAL announced that it will launch mobile digital television (DTV) broadcasts to everyday consumers this summer, making Raleigh, N.C. the first U.S. market to commercially deploy mobile DTV.
The station is working with technology vendors LG Electronics and Harris to create a system that will use WRAL's digital spectrum to deliver both linear programming and interactive data to Capital Area Transit (CAT) buses serving passengers throughout the capital city. Beginning this summer, CAT bus passengers will be able to watch WRAL's local, syndicated and network programming throughout the day. In addition to WRAL programming, CAT passengers will also get city-oriented news briefs, real-time weather and other information on digital screens strategically placed inside buses.
This sounds like even more viewers who will not be counted in the Nielsen ratings.
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