The viewing of TV content continues to rise but is becoming more fragmented, according to a new study by consulting company Accenture, which also found consumers are more willing to pay for TV programming though a subscription model.
According to the survey of nearly 14,000 consumers across 13 countries -- including such industrial leaders as the U.S., U.K., Germany and Japan and such less-developed countries as Mexico, Brazil and Malaysia -- TV viewership has grown since last year. In a sign of increased market fragmentation, also gone up is the portion of viewers watching six or more channels (40% vs. 35% in 2008) and watching eight or more programs per week (39% vs. 33%).
Meanwhile, the number of viewers willing to watch TV programs on a computer or mobile device has each increased by 13% over the past year to 74% and 45%, respectively.
NAB 2009: TiVo to Measure Local TV Consumption
Digital-video-recorder supplier TiVo plans to begin this summer to provide anonymous, second-by-second ratings data for programs and commercials airing in local U.S. markets, which the company says will provide greater granularity than current ratings samples from Nielsen and other measurement firms.
The new "StopWatch Local Markets" service will only launch in a handful of markets--at least three, but no more than 10, says Todd Juenger, VP and general manager of TiVo audience research and measurement.
Cult sci-fi star joins CORONATION STREETGabrielle Drake, the star of the hugely popular 70s sci-fi TV series, UFO, has come back down to earth by landing a role in CORONATION STREET. She played purple wigged Lieutenant Gay Ellis on UFO, who worked on the Moon base to save Earth from invasions by aliens. Drake, 65, who has been working in theatre for the past few years, starts filming on CORRIE today.
REVIEW/PHOTOS: "Peepshow" - Topless revue has lots of form, scant function
The Las Vegas Sun reviews Kelly Monaco's new show: "A frisky, flashy update on that Vegas staple, the topless burlesque show, 'Peepshow' is a playful, diverting piece of fluff. Expensive-looking fluff, to be sure — cashmere, silk, leather, lace. The show is a 90-minute panty party, an outright orgy of pricey-looking do-you-dare?-wear — teddies, camisoles, shrugs, bras, thongs and shoes, shoes, shoes, which will send many patrons straight from the showroom into the Frederick’s of Hollywood boutique just steps outside the casino."
INTERVIEW: ONE TREE HILL's Bethany Joy Galeotti (ex-Michelle, GL)
"When I found out about [the four year jump], I called (show creator) Mark Schwahn and was like, 'You have to do this! This is a genius idea! We don't want to be in high school anymore.' I thought that was a really brilliant move, and we were all really grateful for it."
The Rise and Fall of the Soap Opera
The advent of television meant soap operas would make an eventual transition from radio to the screen. On Jan. 31, 1949, the first daytime television soap opera debuted on a major network. An NBC station in Chicago aired the first episode of THESE ARE MY CHILDREN, a live, 15-minute program that lasted just 24 days. TAMC was considered a failure, but it did launch the career of Irna Phillips.
A view of soaps throughout the years
"Remember how raunchy we used to think some of the soaps were? In our innocent PG world, they would have been X-rated. That was before the modern-day sitcoms and reality shows hit the tube. I'm not sure we would be shocked anymore about the many affairs, marriages and dubious activities that were the theme of the afternoon shows."
Great news roundup.
ReplyDeleteThe increasing acceptance of subscription-based pay TV sounds very accurate, and that is the future. As Patrick Erwin blogged yesterday, the future is "narrowcasting" (for defined subscribers), not "broadcasting".
I really enjoyed Lindsey Chapman's historical article, with sources. It is one of the few I have seen that tries to place modern soaps in a bona fide historical context.
The TiVo Stopwatch article is terrific on a number of levels. First, it shows that TiVo may finally have figured out how to expand the business model and make unique use of its user data. But, since DVRs are more widely distributed than TiVos, we won't get accurate counts until there is a 100% data acquisition across all DVRs, and until market penetration approaches 100%.
We need a central firm, like Neilsen, that integrates and collects DVR data from all sources. The sooner we can get closer to universal data collection, the sooner we can have a bona fide ratings service that reflects new realities.
I love these pieces you bring us.
Mark, thanks for your comment. I was totally thinking of you when doing this news round-up. :)
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