Thursday, April 30, 2009

It's Official: Disney (including GH) Joins Hulu

The Walt Disney Company is joining web video site Hulu as an equity partner. Disney joins NBC Universal, Providence Equity and News Corp. as a partner in the fast growing site.

As a result of the deal, a slate of full episodes from the Disney Channels will appear on the site, including GENERAL HOSPITAL, DESPERATE HOUSEWIVES, GREY'S ANATOMY, UGLY BETTY, PRIVATE PRACTICE, GREEK and THE SECRET LIFE OF THE AMERICAN TEENAGER.

"From our landmark iTunes deal to our pioneering decision to stream ad supported shows on our ABC.com player, Disney has sought to meet the constantly evolving viewing habits of our consumers, and today's Hulu announcement is the next important step in that ongoing journey," said Robert A. Iger, president and CEO, The Walt Disney Company. "Disney and Hulu share a focus on delivering the highest-quality entertainment experience and we look forward to working with Hulu to build value for our consumers, our brands and our shareholders."

Hulu is currently the No. 3 video site in the U.S.

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