Source Interlink Media, one of the largest publishers of magazines and online content for enthusiast audiences, announced on Wednesday the launch of over 75 new online shops selling magazine branded T-shirts, hats, and other popular gifts. Source Interlink Media chose to partner with CafePress, the leader in user-generated commerce, based on their exemplary customer service, their ability to easily create online shops for each media property, and their ability to efficiently produce product on demand.
Through this partnership, CafePress seamlessly hosts each store, manages all payment transactions, shipping, and customer service, while employing print-on-demand technology for all merchandise and operates an affiliate program that allows partners to tap into its catalog of relevant user-generated designs.
"Our media brands have built their success by tapping into fan bases of enthusiasts," comments Sean Holzman, president of Source Interlink Media's Enterprise division. "A partnership with CafePress allows us to easily operate shops for every publication we have, giving our readers access to merchandise they'll love."
"Through our partnership, Source Interlink Media gains the ability to sell quality branded merchandise easily and efficiently to its diverse readership base," said CafePress Vice President of Marketing Amy Maniatis. "Now and in the future, readers will enjoy enhanced product selection and new designs as these merchandise shops evolve."
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