Monday, March 30, 2009

News Round-up: AMC Cross-Platform, Greg Rikaart, Cable

Online Initiative Takes ALL MY CHILDREN Cross Platform
All My Children has launched an Internet initiative to enhance international broadcast licensee opportunities for cross-platform monetization. AMC creator Agnes Nixon, together with Toronto-based The Fremantle Corporation, are also presenting opportunities to participate in additional revenue streams such as merchandising and DVD sales, linking up with the www.AgnesNixon.com website, texting opportunities and measurement apparatus.

The goal is to enhance the value of the soap to broadcasters through a cross platform Internet expansion to help promote, expand access and add value for advertisers, viewers and broadcasters, while maintaining geographic exclusivities.

What's Keeping Cable Network Execs Up at Night
Broadcasting & Cable spoke with several cable network chiefs to take their temperature on the challenges they face. From those conversations emerged five things that they had better keep an eye on, or risk losing their lofty status within the TV industry.

The GREEK life is good for Spencer Grammer
Spencer Grammer, in New York for a few days before a trip to Hawaii, has just finished a 10-month, 13-hour-day shooting schedule for GREEK. "I think I have more confidence now than I did (during Season 1)," says Grammer.

She calls her previous experience on soap opera AS THE WORLD TURNS "too serious." Comedy, she says, "is the unrelenting drive to make something real."

INTERVIEW: Y&R's Greg Rikaart (Kevin)
Rikaart tells the "Soap Shrink" Damon L. Jacobs, "I’d like to see some tension and conflict between Kevin and Jana. coupleI don’t like playing him content. I don’t find that interesting. Recently Jana and Daniel have had some scenes together. And Kevin and Amber have had scenes together. So they may be toying with something there. I’d be really interested in seeing him become a dad, and the anxiety I’m sure he would have over rearing a child and hopefully not making the same mistakes. But I don’t think that would be a complete blessing, I think he would have a tough time with that."

GREY'S Meredith and Derek to get married May 7
At a party marking the filming of GREY'S ANATOMY's 100th episode, series creator Shonda Rhimes confirmed that the milestone hour will air May 7 — and indicated that it might feature the nuptials of the show's central couple.

"The only thing I'll tell you about the 100th [episode] is that it takes place on Meredith and Derek's wedding day," Rhimes told the Associated Press at the show's celebration.

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