Endemol, the global entertainment giant, is hoping it may have an UGLY BETTY-style global hit on its hands with the 120-episode Latino soap MR. AND MRS. PELL$.
Thirteen territories have acquired the show, a co-production between Endemol Argentina, Telefe Contents and telenovela production house Underground. The show is distributed jointly by Endemol International and Telefe Intl.
Cuatro in Spain, RCN in Colombia, TVN in Chile, and Ecuavisa in Ecuador have bought the scripted format. The Philippines, El Salvador, Uruguay, Bolivia, Honduras, Albania, Macedonia and Georgia have taken the original finished show. Endemol said the scripted format had also been sold to Greece and there are further deals in the pipeline.
THE SUCCESSFUL MR. AND MRS. PELL$ bowed on Telefe in Argentina in November 2008 and went on to become Argentina's most watched show, launching with a 41% market share – compared to the channel average of 35.5%.
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