ALL MY CHILDREN's Tamara Braun (Reese), FRIDAY NIGHT LIGHTS' Minka Kelly (Lyla) and LIP STICK JUNGLE's Lindsay Price (Victory) attended J.C. Penney's "Style Your Spring" fashion show at Espace last night in New York City.
J. C. Penney Company Inc has announced a new integrated spring marketing campaign to showcase the retailer’s compelling selection of affordable, exclusive designer brands from its portfolio of authentic designers, including nicole by Nicole Miller, Bisou Bisou by Michele Bohbot, ALLEN B. by Allen B. Schwartz, Fabulosity by Kimora Lee Simmons and I “Heart” Ronson by Charlotte Ronson.
Created in collaboration with ad agency Saatchi & Saatchi, the marketing campaign will launch on Feb. 22 to the nearly 30 million viewers of the 81st Annual Academy Awards, one of Hollywood’s biggest nights of fashion. This year marks JCPenney’s eighth consecutive year as the show’s exclusive retail sponsor.
AS THE WORLD TURNS' Davida Williams (Jade) was also in attendance.
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