Friday, February 6, 2009

GREY'S-PRIVATE Crossover Pays Off

The decision to pair GREY'S ANATOMY and its spinoff PRIVATE PRACTICE on Thursday nights continues to bear ratings fruit for ABC.

The first GREY'S-PRACTICE crossover episode resulted in an above-and-beyond series high for PRACTICE (11.8 million viewers, 5.3 preliminary adults 18-49 rating and 14 share). The spinoff was the second-highest rated show of the night following the highest-rated GREY'S (15.2 million, 5.8/14) since November -- an endeavor aided by CBS airing repeats for the evening. UGLY BETTER (7.3 million, 2.3/7) was on par.

Also last night, THE OFFICE (8.4 million, 4.3/11) didn't benefit from the enormous added exposure of airing an episode after the Super Bowl on Sunday. The comedy was actually down slightly from its last original telecast. Yet more evidence why FRIDAY NIGHTS would have been a better option after the game.

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