Thursday, February 12, 2009

Daytime Nielsen Ratings Week of Feb 2-6, 2009

From the ABC ratings release:
* This week, ABC remains No.1 for the third straight week, ranking No. 1 in Daytime in Women 18-49 (1.4 rating/918,000 - tied on rating) and tying for No. 1 in Women 18-34 (1.0 rating/342,000).

* In Women 18-34, GENERAL HOSPITAL (1.2 rating/396,000) and THE VIEW (1.2 rating/392,000) finished tied for No. 1 in the key young demo.

* For the fourth week running, "The View" was Daytime's No. 3 program in Total Viewers (4.42 million), and was the second-most-watched in Women 18-49 (1.08 million).

* In Women 18-49, this week stood as THE VIEW 's most-watched week in nearly 3 months (1.08 million, since week of 11/24/08), while GENERAL HOSPITAL matched last week's best-in-5-months delivery in Women 18-49 (1.03 million, since week of 9/8/08).

* All ABC shows placed among Daytime's Top 5 in Women 18-49: THE VIEW (No. 2T - 1.6 rating/1.08 million), "General Hospital" (No. 2T - 1.6 rating/1.03 million), ALL MY CHILDREN (No. 5T - 1.2 rating/788,000) and ONE LIFE TO LIVE (No. 5T - 1.2 rating/779,000).

* ABC aired 3 of the week's Top 5 programs in Daytime in Women 18-34 with GENERAL HOSPITAL (No. 1T - 1.2 rating/396,000), THE VIEW (No. 1T - 1.2 rating/392,000) and "All My Children" (No. 5T - 0.9 rating/305,000).

Daytime Lineup averages, plus Top 5 Programs Ranks - Week of February 2, 2009:


Top Daytime Programs in Women 18-49 (rank based on rating)


Source: NTI, Live + Same Day: Week of 2/2/09. All ranks are based on rating unless otherwise noted All percent changes based on 000s.)

From Soap Opera Network:
Total Viewers (versus last week/versus last year)
1. Y&R 5,355,000 (-309,000/-196,000)
2. B&B 3,688,000 (-293,000/-50,000)
3. DAYS 2,977,000 (-74,000/-3,000)
4. ATWT 2,879,000 (-144,000/-149,000)
5. GH 2,853,000 (-147,000/-179,000)
6. AMC 2,573,000 (-178,000/-185,000)
7. OLTL 2,476,000 (-107,000/-152,000)
8. GL 2,302,000 (-53,000/-233,000)

Household Ratings
1. Y&R 3.9/13 (-.1/-.1)
2. B&B 2.7/9 (-.1/-.1)
3. DAYS 2.1/7 (-.1/-.1)
3. ATWT 2.1/7 (same/-.2)
3. GH 2.1/7 (-.2/-.2)
6. AMC 2.0/6 (-.1/-.1)
7. OLTL 1.9/6 (-.1/-.1)
8. GL 1.7/5 (+.1/-.2)

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