Tuesday, December 2, 2008

Multi-Ethnic Media Coalition grades nets

The broadcast networks are making strides in promoting diversity - but they've still got a long way to go. That's according to the Multi-Ethnic Media Coalition, which released its ninth annual network diversity report cards.

The group - made up of the National Latino Media Council, the Asian Pacific American Media Coalition and the American Indians In Film and TV - noted that the improvements came despite the work disruptions caused by last year's WGA strike.

"After nine years of assessing the diversity efforts of ABC, NBC, CBS and Fox, network television diversity is finally taking hold," said Esteban Torres, chairman of the National Latino Media Council. "It is reasonable to expect that the present numbers will continue to climb and there will be no back sliding."

The groups rated the networks by actors in scripted series; reality TV participants; writers and producers; directors; program development; procurement; network execs; and "network commitment to diversity initiatives."

The grading was as follows:

National Latino Media Council
ABC - B+
CBS - B+
FOX - B+
NBC - B

Asian Pacific American Media Coalition
ABC - B-
CBS - C+
FOX - C+
NBC - C+

American Indians in Film and TV
NBC - B
FOX - B-
CBS - C
ABC - C-

If daytime was examined exclusively, the grades would be much lower.

No comments:

Post a Comment