Daytime Nielsen Ratings For Week of Oct. 27-31, 2008

From the ABC ratings release:
* For the first time in the show's 12 year history, "The View" ranked as Daytime's No. 1 program in Women 18-49 (1.5 rating/963,000 - tied on rating), and extended its streak of placing among the Top 3 programs in Total Viewers to six straight weeks (No. 3 - 4.33 million).

* Driven by "The View's" record performance, ABC stood as Daytime's No. 1 network in Women 18-49 (1.3 rating/890,000 - tied on rating).

* For the second consecutive week, "The View" delivered its largest Total Viewer audience in the show's history (4.33 million).

* Mirroring last week's outcome, Wednesday's (4.47 million) and Monday's (4.43 million) telecasts rank among "The View's" Top 10 most-watched ever in Total Viewers.

* "The View" set another record, as every telecast this week delivered more than four million Total Viewers: Monday (4.43 million), Tuesday (4.21 million), Wednesday (4.47 million), Thursday (4.15 million) and Friday (4.37 million).

* Powered by record deliveries in the past two weeks, season to date "The View" widened its lead over year-ago levels to 14% in Total Viewers, or by an substantial 500,000 (4.03 million vs. 3.53 million).

* In Women 18-34, all ABC programs placed among Daytime's Top 5: "General Hospital" (No. 1T - 362,000/1.1 rating), "The View" (No. 3 - 347,000/1.0 rating), "One Life to Live" (No. 5T - 284,000/0.8 rating) and "All My Children" (No. 5T - 267,000/0.8 rating).

* In Women 18-49, ABC owned 3 of Daytime's Top 5 programs with "General Hospital" (No. 1T - 983,000/1.5 rating), "The View" (No. 1T - 963,000/1.5 rating), "One Life to Live" (No. 4T - 842,000/1.3 rating).

Daytime Rank:   Total Viewers       Women 18-49 (Rtg/000s)
No. 1 CBS       3.38 million        No. 1 ABC    1.3/890,000 (+12,000)  
No. 2 ABC       3.11 million        No. 1 NBC    1.3/833,000 (-100,000)
No. 3 NBC       2.71 million        No. 3 CBS    1.0/687,000 (-70,000)

Top 5 Daytime Programs in Women 18-49 (rank based on rating):

Program                    Net                Rtg/000s
The Young & the Restless   CBS                1.5/987,000 (-63,000)
General Hospital           ABC                1.5/983,000 (+101,000)
The View                   ABC                1.5/963,000 (-4,000)
One Life to Live           ABC                1.3/842,000 (+24,000)
Days of Our Lives          NBC                1.3/833,000 (-100,000)

Source: NTI, Live + Same Day, Current Week of 10/26/08; "The View" season to date: 9/22/08-10/31/08. All ranks are based on rating unless otherwise noted; program percent changes based on 000s.)