* ABC extended its streak as Daytime's No. 1 network in key Women 18-49 to 10 straight weeks (1.3 rating/841,000), topping No. 2 CBS by a solid 16% (vs. 1.1 rating/725,000) and No. 3 NBC by a greater 26% (vs. 1.0 rating/669,000).
* ABC ranked a dominant No. 1 in Daytime in Women 18-34 (0.9 rating/298,000), beating No. 2 NBC by 28% (vs. 0.7 rating/232,000) and No. 3 CBS by 47% (0.6/203,000).
* For the fifth successive week, "General Hospital" took Daytime's No. 1 spot in Women 18-34 (1.0 rating/350,000), and finished a solid second in Women 18-49 (1.4 rating/945,000).
* In Women 18-34, ABC delivered the week's Top 3 programs in Daytime, and 4 of the Top 5 overall, marking the 15th straight week ABC positioned 3 shows among the Top 5: "General Hospital" (No. 1, 1.0 rating/350,000), "One life to Live" (No. 2T, 0.9 rating/307,000) "The View" (No. 2T, 0.9 rating/295,000) and "All My Children" (No. 5T - 0.7 rating/241,000).
* In Women 18-49, for the second consecutive week, ABC placed all programs among Daytime's Top 5 programs, marking the 15th week running the net has ranked at least 3 shows among the upper echelon: "General Hospital" (No. 2, 1.4 rating/945,000), "One Life to Live" (No. 3T - 1.3 rating/843,000) "The View" (No. 3T, 1.3 rating/843,000), and "All My Children" (No. 5T, 1.1 rating/733,000).
* Scoring Top 5 ranks in key demos, "All My Children" overpowered NBC's "Days of Our Lives" at 1 o'clock by 4% in Women 18-34 (241,000 vs. 232,000), by 10% in Women 18-49 (733,000 vs. 669,000) and by 11% in Total Viewers (2.57 million vs. 2.31 million).
* A Top 5 player for the 14th straight week in target young women, "One Life to Live" defeated CBS' "As the World Turns" in head to head competition (2:00 - 3:00 p.m.) by a hefty 72% in Women 18-34 (307,000 vs. 179,000), by 28% in Women 18-49 (843,000 vs. 647,000) and by 4% in Total Viewers (2.66 million vs. 2.57 million).
* "General Hospital" towered over CBS' "Guiding Light," beating the time period competitor (3:00 - 4:00 p.m.) by a robust 141% in Women 18-34 (350,000 vs. 145,000), by 59% in Women 18-49 (945,000 vs. 596,000) and by 35% in Total Viewers (2.96 million vs. 2.19 million).
Following are the Daytime Lineup averages, plus Top 5 Programs Ranks - Week of July 14, 2008:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.47 million No. 1 ABC 1.3/841,000
No. 2 ABC 2.88 million No. 2 CBS 1.1/725,000
No. 3 NBC 2.31 million No. 3 NBC 1.0/669,000
Top Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & the Restless CBS 1.6/1.02 million (-30,000)
General Hospital ABC 1.4/945,000 (same)
One Life to Live ABC 1.3/843,000 (-42,000)
The View ABC 1.3/843,000
All My Children ABC 1.1/733,000 (-32,000)
The Bold and the Beautiful CBS TBD/733,000 (-34,000)
Days of Our Lives NBC TBD/669,000 (-51,000)
As The World Turns CBS TBD/647,000 (-19,000)
Guiding Light CBS TBD/596,000 (-13,000)
I guess when the shows fall below 100,000 they might think about making some changes! GOOD GRIEF. Bunch of egos in Daytime and embarrassed to be a part of it.
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