Optimedia Launches Content Power Ratings Report

I would love to see this report for daytime as well.

OPTIMEDIA U.S. LAUNCHES CONTENT POWER RATINGS REPORT

Optimedia International US Inc. a Publicis Groupe-owned communications planning and buying agency, has released its inaugural 2007 Content Power Ratings Report, a comprehensive quarterly ratings index that ranks the relative reach and power of the top 100 television programs, based on the number and quality of viewers across important digital and traditional media.

Using data culled from the agency’s own primary research, as well as from Nielsen Media Research's NTI database, comScore's Media Metrix, E-Poll's FastTrack™, Keller Fay Group's TalkTrack, and Factiva, this comprehensive report ranks network and cable programs using four criteria:

Audience size across TV, Web and mobile properties
Audience Appeal – including awareness, core values, and quality
Interest — including PR mentions and word-of-mouth ‘buzz’
Streaming – the extent to which the program is watched online

The Content Power Ratings Report provides agencies, networks and advertisers with an independent assessment of a television program’s true commercial value and footprint. Optimedia plans to release the report quarterly.

Antony Young, president of Optimedia US, said, “A television program today is far more than just ratings – Web presence, ability to drive word-of-mouth and engagement value are all factors we take into account when valuing a program for advertisers. As we head into this year’s upfront season, the need to understand a program’s pulling power across all media platforms is more important than ever, and the Content Power Ratings Report provides the industry with an independent gauge of a television show’s true market value.”

Added Larry Novenstern, head of broadcast for Optimedia, “As we strive to associate our clients with the best content on all media platforms, we see this service as a necessary next step in the evolution of media buying.”

Greg Kahn, SVP, Director of Strategic Resources, Optimedia, added, “In this report, we’ve reflected not just audience size, but audience appeal – which has become a more important factor in the cluttered media environment. Our research supports a case for valuing the quality of shows, not just their TV ratings, as this is a better judge of responsiveness to advertising and sponsorship.”

Optimedia Content Power Ratings: Top 100