News Brief

New York Times: Selling Soap on Web 3.0. Just when you thought Internet marketers had you cornered on every website known to man, Procter and Gamble - the soap opera and soap moguls aim to wash Web 2.0 brains and clothes. The company now offers for your PC and cellphone enjoyment - "Crescent Heights"- an online cit-com/soap opera.

Edinburgh Evening News: TV mayhem is icing on the cake for Rob
Edinburgh's confectioner to the stars has revealed he had to make a special stunt-cake for an episode of "Emmerdale".

Herald News: The glitz, the glamour, the parties, the perks. Such is the life of one of New York's top models. Or is it? The Herald News spent a day with Michelle Ray Smith, who's been on dozens of magazine covers, plays Ava Peralta on CBS' daytime hit "Guiding Light" and is a new face of L'Oreal's Garnier skin care line. We saw what a model's life is really like and found out it's probably not what you think.

Hollywood News: Director George Miller has made the trip from his native Australia to Los Angeles to test actors for his upcoming adaptation of the comic book JUSTICE LEAGUE OF AMERICA. Joseph Cross ("As The World Turns"), Minka Kelly, Adrianne Palicki and Scott Porter ("Friday Night Lights") are attending casting sessions.