Soapnet has gone to Hell!

Actually, the up and coming cable channel has always sucked, but this latest press release is a sure sign that the future is about anything but soaps.

SOAPNET ANNOUNCES A NEW REALITY SERIES "THE FASHIONISTA DIARIES"

New Series Unveils The Real Life Soap Behind The Fashion and Beauty Industries

BURBANK, CA (May 2, 2007) SOAPnet is adding more reality series to its slate and has picked-up the docudrama, "The Fashionista Diaries," from Disney's Buena Vista Productions in association with Go Go Luckey Productions ("Laguna Beach") and Hour One. Production on the ten one-hour episodes begins in May and the series will premiere in July.

"The Fashionista Diaries" will capture the drama as two new assistants from three different companies -- Flirt Cosmetics, a brand from the BeautyBank division of the Este Lauder Companies; Jane magazine, the coolest publication for 20-somethings, and Seventh House PR, a boutique public relations agency specializing in fashion, collaborate to produce Charlotte Ronson's Fashion Show and After Party during New York's Fall Fashion Week 2007, the fashion industry's biggest event. The show follows the ups and downs of these six young men and women as they try and make it in the glamorous, highly competitive fashion, beauty and publishing industries.

"Now that SOAPnet and Buena Vista Productions are both part of the Daytime Division at Disney ABC Television Group, we can leverage the strength of SOAPnet's distribution with the creative expertise of Buena Vista Productions as never before," said Brian Frons, President, Daytime, Disney ABC Television Group. "This is the first of many new series that will originate with Buena Vista and find their way to SOAPnet."

"We are thrilled to work with Flirt Cosmetics and the Este Lauder Companies, Jane magazine, Seventh House PR and Charlotte Ronson. Their willingness to open their doors, closets and offices to our new series will make The Fashionista Diaries' a real-life Ugly Betty,' said Deborah Blackwell, General Manager, SOAPnet. "We will also be able to work on exciting cross promotional opportunities across all our brands. We've had great success with reality programming and this docudrama is a natural progression."

Each of the companies and assistants are intertwined as they struggle to make it in the big city at glamorous jobs with sky-high rent, long hours and a hectic social life that blurs the lines between work and play. As they work to launch Charlotte Ronson's Fashion Week show, a priority project will take place in each episode that naturally pits the assistants against each other or pulls them together as they struggle to impress their bosses and not get fired before the big event. The series will conclude in September alongside New York's Fashion Week.

"The Fashionista Diaries" is executive produced by Gary Auerbach, Julie Auerbach and Jenny Daly.