Sunday, April 15, 2007

Ratings woes for Neighbours

Does everybody really need good neighbours? Evidence is mounting that we are losing the love for Australia's longest-running and most successful soap.

In February last year, the show averaged 773,000 viewers; this February that's fallen to 655,000. Perhaps more crucially, though, interest is waning among Neighbours' most crucial audience: those in the UK.

The show has dropped 10 million viewers in the past decade (admittedly from a freakish high of 15 million). Now the BBC say it's averaging a daytime audience of 3.5 million (it still screens twice a day, afternoon and early evening) and is, they say, very popular.

But not that popular. (EastEnders, for instance, has a daily audience of 7-10 million; Coronation Street 1 million or so more than that.)

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