Tuesday, April 17, 2007

Power in Distribution Deal for ATWT and GL

Power in Distribution Deal for Hit Daytime Dramas

LONDON, April 17: Power has picked up the worldwide distribution rights to two long-running U.S. daytime dramas: Guiding Light and As The World Turns.

Both serials, which were originally created by the celebrated soap writer Irna Phillips, have together attracted more than 6 million viewers per day.

Guiding Light celebrates its 70th broadcast anniversary this year, and As The World Turns has been on the air 51 years. Both shows are produced by TeleVest Daytime Programs.

Announcing the deal, Justin Bodle, the founder and CEO of Power, said: “This is the first time that global audiences will be able to enjoy the trials and the tribulations of two of the biggest U.S. daytime dramas in the history of TV. Daytime drama remains a truly dynamic genre, which continues to command significant audiences on the international screen across all dayparts with their feisty story lines and plots. Power is delighted to have acquired the rights to two original masters of the genre, which together represent a modern day slice of American TV at its best.”

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