Monday, April 2, 2007

Passions partners with Elizabeth Taylor's Passion Fragrance

Elizabeth Taylor's Passion fragrance partners with the NBC Daytime drama Passions to create an exciting sweepstakes titled Live Your Passion ... Be a Star for a Day. Consumers enter to win the Grand Prize: a trip for two to Hollywood and a walk-on role on the Passions TV show. The sweepstakes will run from April 2nd to June 29th with the winner being announced in July. Runner up prizes of posters autographed by Elizabeth Taylor and Passion fragrance will also be awarded.

The, and websites will promote the Passion sweepstakes. Additionally, in-store promotional programs will be used to generate interest in the sweepstakes.

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